ASPEKT

View Original

Asics launches New Earth Day Pack

In line with their 'Sound Body, Sound Mind' principle, Asics say that in order ' to achieve a sound mind in sound body, we need a sound earth'.

Toward this goal they have committed to :

  • reducing CO2 emissions - 60% reduction by 2030 and net zero - carbon emissions by 2050 (which is a more comprehensive approach, just using sustainable materials i snot enough if your production process is resulting in increased carbon emissions)

  • Clean energy - Asics is moving towards using 100% renewable electricity across their business facilities by 2030.

  • making sustainable products in part form recycle materials, they aim to use 100% recycled polyester in our shoes and sportswear by 2030.

📸Asics

To celebrate World Earth Day, Asics has launched the brand's most planet-friendly cross-category collection to date. To honor their sustainable goals for 2030 and 2050, they have recycled textiles equivalent to 25,000 T-shirts into new shoes for Earth Day 2021 using using a circular manufacturing approach.

In line with their 'Sound Body, Sound Mind' principle, Asics say that in order ' to achieve a sound mind in sound body, we need a sound earth'.

The pack includes products across different sport styles:

GEL-NIMBUS23,

GLIDERIDE2,

GEL-RESOLUTION

TARTHER™ BLAST

📸Asics

The footwear feature a specially created sunflower icon symbolising the brand’s commitment to preserving the planet for future generations.

The Earth Day Pack’s reduced environmental footprint is not just down to the production materials. The socklining of the shoes are developed using a resource-saving technology called solution dyeing that reduces CO2 emissions by around 45% and cuts water use by around 33% compared to conventional dyeing processes.